SOURCING STRATEGY FOR T-SHIRTS – PROJECT D

BEYOND T-SHIRTS: SOURCING MANUFACTURERS FOR A BEACHWEAR BRAND

Sector: Beachwear, Apparel
Activities: supply chain optimization, supplier landscape, cost optimization and vendor selection

 An international beachwear brand owner, was looking to improve its sourcing strategy. It had no resources or the budgets to create the resources to do this. This leading Sri Lankan brand owner approached Neopont for help in sourcing companies that could supply high quality T-shirts and shorts for the beachwear range and at the same time streamline supply and reduce costs considerably. Consideration also had to be given to geographical location and in house design capabilities. This brand’s way of life is fun, spiritual, vibrant and colourful, yet laid back.

Through Neopont’s meticulous sourcing process we immediately sourced and identified key suppliers that were both highly co-operative and competitive. The client is presently re-visiting & preparing its marketing strategy.


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