According to a recent article by Shelina Janmohammed of Ogilvy Noor, a specialist in Muslim Consumer trends who says:
“(The Muslim consumer consists of…) a global population of 1.8bn people who say their faith shapes their consumption choices. It’s a market estimated at $2.1tr. And its movers and shakers are the ‘Futurists’: predominantly young, tech-savvy Muslims who take pride in their faith but embrace modernity, marketing and – most of all – brands.”
With regards to the Food Choices, the Muslim consumers eat Halal food and according to Malaysia’s Halal Indusal industry development Corporation, Global Halal Market is more than $2.3 Trillion. To read about the Food Market and other trends Muslim Consumption read the full blog.