Known as the Supermarket Guru, Phil Lempert can predict the future —and then help businesses and consumers understand it. In a recent blog article, he called 2011 “one of the most exciting — and game-changing — years in the food world”. Using last year as a backdrop, Lempert provided his top 10 predictions for the food industry in 2012.”
Here is a summary of the top trends that Lempert says will shape food buying behaviour in 2012.
- Rising food prices would give way to use of more savings tactics such as use of coupons, frequent shopper cards, shopping lists, shopping at non-traditional foods stores and even trading down to less expensive or private label brands. Technology will also factor in into finding great deals.
- Eating food becomes more social. Beyond the occasional eat out, now people will want to be involved in a shared food experience. Apps like Foursquare, GoWalla, Living Social and Yelp have shown how “group” is better than “self” and expect to see super food apps that bring previously unknown people together with common likes; to eat, prepare and shop together.
- Baby Boomers are still the largest consumers of foods with 52% of all grocery spending done by them. Aged 48 to 65, food stores will be catering to foods and beverages to cater to their health and wellness needs and generally respect their nostalgia needs.
- Shoppers would demand to know more about the farm to fork journey of foods, for reasons of safety, sustainability and transparency. The local farmer would be much in demand and would be able to charge premium.
- Technology would keep evolving the face of the checkout line.
- Ethnic food stores, food experiences through foodie trucks and authentic tastes would replace speciality stores and gourmet eating.
- “Dad” shops more often as a way to bond into his role as a successful and engaged caregiver and breadwinner.
- More and more people are deciding to eat out at home to save money.
- Regulations and pressure to reduced sugar content of all kinds.
- Food science would focus on multi sensory perception of the food experience. Research is now under way to understand how different senses of smell, taste, sight, hearing and touch form our food experiences.This will no doubt add another dimension to shoppers’ choice to buy.
Read full blog at: http://consumergoods.edgl.com/trends/Top-10-Food-Trends-for-201277691